Archive for Teleprospecting

Applied Science

Posted in Uncategorized with tags , , , , , , , , , , , , , on April 30, 2012 by totalperception10k

Often we find ourselves over thinking a problem.  We try to create a perfect pitch or perfect introduction.  Sometimes we under work a problem and think that brand alone can save us.  I am guilty of both. 

A solid value proposition is necessary but when connecting with people on the phone it comes down to simple bullet points including who, what, why and how statements/questions.

A solid lesson in moving leads through the middle of the marketing funnel isn’t to educate them in depth over the phone.  Before we’re talking to people marketing should have done this for us and we should merely be sifting through to find active dialogue. 


Reflecting upon fifteen years in the call center!

Posted in Uncategorized with tags , , , , , , , , , , , , , , on April 13, 2012 by totalperception10k

Some day when I walk into the office here at MECLABS I feel like I’m walking into ITC.  It’s amazing how fast time flies!  Fifteen years in a call center must have you wondering how I can do it and why I haven’t moved on.  Truth be told I love people, partners and process.  Call centers are the “center” of this form of activity.  This is just a bit of a personal note of reflection.  If you’re looking for my more adept content on demand generation, lead nurturing, etc… please visit my Linked In Profile, the Linked In open Q&A section or the B2B Lead Roundtable on Linked In.  Thank you all for following and for your support!