Applied Science

Often we find ourselves over thinking a problem.  We try to create a perfect pitch or perfect introduction.  Sometimes we under work a problem and think that brand alone can save us.  I am guilty of both. 

A solid value proposition is necessary but when connecting with people on the phone it comes down to simple bullet points including who, what, why and how statements/questions.

A solid lesson in moving leads through the middle of the marketing funnel isn’t to educate them in depth over the phone.  Before we’re talking to people marketing should have done this for us and we should merely be sifting through to find active dialogue. 

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